DVD rental a new feature at Norm's

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By Cindy DiFazio

Staff writer/photographer

The addition of a DVD rental kiosk makes Norm’s Food World in Eminence a one-of-a-kind store in the area. Store manager Steve Wood said the community response has been good. “It’s catching on,” he said. “They’re getting to be a real big item.”


The “Movie Machine” DVD kiosk offers 167 titles from which to choose. All are new releases, no older than a month or two, and Norm’s receives new titles weekly. “We have four or five copies in stock of big titles,” Wood said. He said he expects Ironman and Don’t Mess With The Zohan to be popular rentals this week.


Using a debit or credit card, customers may rent movies for $1.99 each or pay $15.95 for a monthly service allowing the renter to access unlimited movies, two at a time.


The debit or credit card automatically pre-authorizes the purchase cost of the movie, up to about $23. When the movie is returned the pre-authorization is cancelled and the customer charged only the rental fee. “It seems like it’s really working out,” Wood said.


He said it is really more of a service than a profit center for Norm’s. “We’re trying to meet a need, and create traffic and excitement,” Wood said.


He said Norm’s Food World operates from a service-oriented perspective. “We really do appreciate our customers’ business,” Wood said.


He said one thing that separates Norm’s from other grocery stores is that all their meat is cut and ground in-store. “Our meat shop is fresher,” Wood said, “and we keep our prices competitive.” There also is a full-service deli-meat counter.


He said all different brands and price ranges are on the shelves. Besides big brand name items, Norm’s carries Shur-Fine and Value Time store brands. “We try to meet the needs of everybody,” Wood said. “We do the best we can with the space we’ve got.”


He also said Norm’s tries to have plenty of staff on the clock at peak times. “I have four registers,” Wood said, “and I’ve got three to four open.”


He said the service counter is full-service as well. Customers can pay utility and phone bills, purchase money orders and stamps, utilize Western Union services, make copies, send faxes, and cash checks. Norm’s also sells lottery tickets. “The first of the month can be kind of crazy,” Wood said.


He said Norm’s Food World has been in operation for 32 years. “I think people get pleasantly surprised,” Wood said. “We’ve got a lot of good things going on.”


Norm’s Food World is located on Elm Street in Eminence and is open Monday through Saturday from 8 a.m. until 10 p.m. and Sunday from 9 a.m. until 10 p.m.

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