Landmark News Service
A food truck might fill you up, but a visit from Eminence resident Sandi West’s fashion truck will make you fabulous.
West recently premiered Sandi’s Styles: Fashion Boutique on Wheels. The mobile boutique features clothing and accessories for all ages and sizes and nothing is priced more than $50.
“Everybody wants to look nice, no matter what size they are or how much money they have to spend,” West said. “I wanted to have something for everybody.”
West, who has a background in fashion merchandising, thought about opening a store of her own that would serve Henry, Oldham and Shelby counties.
“When you live out here, you have to drive into Louisville to find something to wear to a wedding for example,” West said. “The expenses associated with a brick and mortar store were a little overwhelming to me. Then I came across this concept and thought this could be the solution.”
West said she researched the idea of a fashion truck for over a year, finding examples in Los Angeles, Nashville and Cincinnati. Being able to move her merchandise throughout the region was appealing to her and would free her up from a single location where she would have to draw potential customers. With help from her family, including her mom, husband and uncles Rod Raisor and Mike Brown, West designed her mobile boutique. West first rolled out her fashion truck at Light Up Shelbyville, where visitors were enthusiastic to say the least.
“Hangers were flying,” West said. “Now, my biggest problem is keeping the truck stocked because I sell out everywhere I go.”
West orders her inventory from the fashion district in Los Angeles and typically has a one-week turnaround on orders. She chooses her boutique items based on research and trends and strives to offer items that appeal to a wide range of customers. Buying has become easier now that she gets feedback from customers and tracks popular items by sell-outs and orders.
“I didn’t really know what to expect and it’s moving faster than I expected,” West said. “But it’s great – that’s a great problem to have. People have been scooping up the products so fast. And everybody is loving it.”
West plans to travel to festivals and set up in different locations throughout the region. She is also having a great deal of success with private parties.
“I’ll come out to their home or business and open up the boutique for a private shopping session,” West said. “Just get 15 or 20 of your girlfriends together in your subdivision or at work and I’ll give the hostess 10% of the total sales in product.”
West will also ship orders. Customers can get a look at her latest arrivals by checking her Facebook page where she’ll post pictures of the merchandise with the available sizes and costs. This is also where she’ll post her public events by keeping a calendar of appearances
West isn’t sure where her fashion truck will take her, but she said she’s loving the ride so far.
“I love the fact that I can help people look fashionable at an affordable price,” West said. “I want my customers to walk out feeling great.”
To contact West, check her facebook page (search Sandi’s Styles, Eminence) or call (502) 593-5310.